In recent times small Businesses and startup companies are on the rise, so is the competition. Several startups are struggling to generate leads and without leads, you cannot make sales. This is one of the reasons why many startups fail.
So how to generate leads and increase sales? This where digital marketing, especially search engine optimization (SEO) comes in.
What is SEO?
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results (moz.com)
Nowadays people more often use search engines like Google or Bing to find products, and services they are looking for.
Search engine optimization (SEO) is about understanding how search engines work, what people are searching, why they are searching (intent), and optimizing your website accordingly so that it can show up at the top of the search engine results page (SERP) when people search online for your business, products, and services.
How Does SEO Work?
SEO uses different tactics and strategies to increase the visibility of a webpage or website in search results. They can be broadly classifieds into two: on-page and off-page SEO.
On-page SEO refers to all measures that can be taken within the website to improve its position in the search rankings. Examples of this include measures taken like creating useful content, using title tags, meta description, relevant keywords, improving website speed, internal links, making it user-friendly, etc.,
Off-page SEO, on the other hand, refers to all the activities that are done outside the website. This mainly includes building relevant and trustworthy backlinks (These are links from other websites that point to your website or webpages).
Both on-page and off-page SEO intend to make your website more friendly, also trustworthy, to users and search engines.
So, these methods optimize your website and make it easy for the search engines to understand what your webpage is about and show it at the top of the search engine results page (SERP) when people search using words (queries) related to your business.
SEO vs. Paid Advertising
The amount of traffic a website generates can greatly influence the success of the business. SEO and paid advertising both are the most powerful traffic-generating methods for a business.
Though their end goals are the same – driving visitors to a website – the methods and techniques employed are different for each.
With paid advertising, you will start getting traffic instantly (almost) to your website and will continue to get as long as you are running the ads. Once you stop the ads, all the buzzing too will stop abruptly.
With SEO, there is a potential for unlimited organic traffic (theoretically), but it takes time. It may take weeks and even months to see the results depending on several factors like keywords used, domain authority, and so on. Unlike paid advertising, once optimized SEO will continue to bring traffic for a long time, even for several years. With occasional content upgrades, you can get traffic for years together.
Both SEO and paid advertising have advantages along with disadvantages. But neither is a substitute for the other and when you employ them together, you get the best of both.
In this article, we’ll talk about how SEO can help you grow your business.
Why Do You Need SEO?
Why your business needs SEO? Search engine optimization can help your site to show up at the top of results when people search for your products or services.
Today, more than 90% of online experiences start with a search engine like Google. Google processes over 40,000 search queries every second on average, which is about 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
That means lots and lots of people use Google to search for things they need. This traffic can be extremely powerful for two reasons – the sheer volume of traffic and there is a lot of highly specific, high-intent traffic.
If you have not optimized your website for search engines and users, you are going to miss out on those people who are actively searching for products or services related to your business.
5 Reasons Why SEO Important for Every Business
SEO offers several advantages to every business, it improves your website’s overall searchability, visibility, and also it offers more value than that. Here are 5 Ways How SEO helps your business grow.
1.SEO Builds Brand Awareness and Trust
SEO is an effective way to build your company’s brand. People use Google every day to find what they are looking for and many trust organic results more highly. When your websites rank on the first page of Google, it increases your brand’s credibility and naturally, people will trust your brand.
Thus, SEO helps to build your brand’s value, and when your brand value increases that, in turn, will bring in more customers.
2.SEO Increases Organic Traffic (Inbound Traffic)
Organic traffic has the potential to become the biggest revenue generator for a business and SEO is probably the most efficient and cost-effective marketing strategy that is available today to drive organic traffic to your website.
Increasing website traffic provides you with more opportunities to create awareness about your business and with proper nurturing you can convert your website visitors into leads.
The best thing about organic traffic is that it grows over time and is more targeted because SEO target leads who are actively looking for products and services you provide.
3.SEO Drives Qualified Traffic to Your Website
For businesses, SEO is a cost-effective way to drive qualifying traffic to your website because SEO will only bring in users who are actively looking for information related to your industry, products, and services.
Hence, SEO helps bring “more targeted” traffic to your website and is much more effective in reaching your target audience. This increasing the chances of converting your audience into your customers as they may already be in the consideration stage.
4.SEO Gets More Clicks and Costs Less than PPC
SEO traffic (organic) gets more conversion than other sources. Organic listings on the search engine results page receive the most clicks compared to PPC listing.
The reason being, many viewers (>80%) skip ads and click organic search results because they trust organic results more highly. SEO will help you to rank higher in the search results, higher search engine rankings attract more visitors to your website and increase your conversion rates.
SEO provides an improved Return on investment (ROI) when compared to traditional forms of advertising and PPC.
5.SEO Delivers Lasting Results
Investing in SEO will increase your online visibility slowly but steadily over time.
When compared to traditional or paid search marketing SEO can get you long-lasting results because SEO will continue to bring organic traffic for a long time, even for several years. Whereas with paid search marketing, the traffic to your website will dry up the moment you stop paying.
SEO is very important for any business, especially small business, to rank high on Google because if your website can’t be found then for sure you are going to lose out to your competitor. SEO can rank your website higher than your competition.
Implementing strong, quality SEO is a necessary long-term investment to improve your online presence and to successfully run your business in the digital world.
When done right, SEO is highly profitable and produces long-lasting returns. However, it’s important to understand that initially, SEO takes time to bring the desired results, and once optimized, in the long term, SEO will give you great ROI on your marketing budget when compared to paid advertising.